There are many factors that influence the purchasing decisions of most consumers. One of them is the power of the crowd that determines the products to be purchased by many of the people. Many consumers are looking for reviews that are sourced from the crowds in order to identify the products and services that offer the right quality and value. This is mainly because they tend to have more trust on the personal information and recommendation that they get from the people they know. For this reason, most of the savvy brands are taking advantage of this shift and are thus focusing on the use of marketing strategies that centre on the consumer behavior that is influenced by reviews. Therefore, numerous brands are currently using the strategy of leveraging the power of the crowd. Among them is Fabletics, which has greatly embraced the crowd through user reviews.
A business can benefit greatly from the reviews generated from its users. In particular, this has proved very valuable for Fabletics. Since it started the use of user reviews a short while back, it has experienced a growth of over 2 percent. According to the head of marketing at Fabletics, the company has managed to achieve this success based on their ability to leverage the power of the crowd. This is an indication that most of the companies are leveraging the power of the crowd. Therefore, Fabletics is just among the prime examples that have managed to tap into the power of the user reviews to boost its revenues.
The ability to get positive reviews for a business presents many benefits. Some of these include the prospects of generating loyalty and trust. When the potential customers see the positive reviews on the online platform, they develop more trust for the business. As such, it increases the decision to make purchases from the business. It increases the loyalty for the existing customers and thus enhances the chances of buying from the business again. With this, Fabletics has been able to have repeat customers as a result of their use of user reviews.
In addition, the ability by Fabletics to get online customers has made it possible for the company to increase its online traffic and the number of customers. It has worked as a good SEO strategy. In turn, this helps to improve the company rankings. It is because of this that Fabletics has managed to have a great rate of growth.
Kate Hudson is a renowned actress and a vocal supporter in the model provided by Fabletics. She has been an active player from the beginning. Through her efforts, she has assisted in overseeing the growth of the company and advised them on the ability to make use of certain positive strategies. Some of these include the leveraging of the power of the crowd, which has helped in their growth. Moreover, she has ensured that the communication between Fabletics and its customers is clear and offers them a great deal of satisfaction. As a result, Fabletics grew by 200 percent and attained a top ranking with BBB.